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With over 30 years experience working in the financial insurance world, he has, over the years, generated hundreds of millions of leads. With thought provoking questions about where leads will come from and how these will be managed in the future, there was a natural synergy with Fountain and Google.
In the IOD Survey (July - August 2017) 30% of companies hadn’t heard of GDPR. Those companies who use lead generation networks for their new business will need 1st party opted in data and to obtain this their databases may be slower than the requirement for new business acquisition.
Martin emphasised the requirement to identify a strategy that generates the right ROI for your organisation. Obtaining a 1st party opt in, during the new business process, means that you can add the customer to existing databases and over time build that database to reduce your overall lead generation costs and increase your ROI.
The latest in our EXCELERATE event series was held at Google's King's Cross London HQ on Thursday, 1st November. This thought leadership event highlighted proven digital marketing strategies that have dramatically increased bookings, whilst significantly reducing the cost of sale within the transport industry. The event was organised by Fountain Partnership, a global Google award-winning agency, together with Kyan, an agency that helps businesses solve problems and streamline processes.
We’d love to share Google’s insights with you here, but as a Premier Partner Agency, we’re obliged to keep these upcoming goodies under wraps, unless you’re part of the invite-only guest list to one of our free EXCELERATE events at Google HQ.
Sign up to our mailing list to discover when our next EXCELERATE Google connect event is taking place so you don’t miss out.
Starting off, Rachel Murray, Lead Strategist with Fountain, demonstrated how engaging with the latest marketing growth techniques have achieved industry leading results for a prominent train company client. Results included increasing purchases by 41%, a 30% reduction in the cost of sale and a 27% increase in website sales conversion.
Next up was Olly Percival who is the Head of Partnerships at Kyan. He spoke about how to de-risk the product development process and how to offer users solutions that solve real problems.
Finally, Roxanne Brownlee, Acquisition Strategist and Start up Advisor from Google spoke about their latest cutting-edge software to maximise revenue and minimise cost.
From these presentations, delegates had the opportunity to discover the emerging tech, which allows them to feel confident in implementing these revenue driving marketing strategies within their respective organisations.