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Taking Market Share
EVENTS
The programme for the evening heard key note sessions from Fountain’s Head of Digital, Alice Rose, Yomdel’s CEO and founder, Andy Soloman and Roxanne Brownlee from Google.
Alice Rose spoke of proven digital marketing strategies for estate agents and outlined the best way to drive new business in a short space of time. She also took the audience through the most effective strategies for growth, prioritising the lowest cost with the highest return on investment.
Andy Soloman spoke of how to transform distracted website visitors into loyal customers through bringing human interaction online and then delivering an exceptional digital customer experience.
Google was represented by Roxanne Brownlee who works with Google’s high-performance clients on their growth ambitions discussed how to future proof your business in a changing landscape. Roxanne also stressed the importance of getting the Brilliant Basics right to stay ahead of the competition, as well as the next series of Google’s exciting new Beta’s.
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With over 30 years experience working in the financial insurance world, he has, over the years, generated hundreds of millions of leads. With thought provoking questions about where leads will come from and how these will be managed in the future, there was a natural synergy with Fountain and Google.
In the IOD Survey (July - August 2017) 30% of companies hadn’t heard of GDPR. Those companies who use lead generation networks for their new business will need 1st party opted in data and to obtain this their databases may be slower than the requirement for new business acquisition.
Martin emphasised the requirement to identify a strategy that generates the right ROI for your organisation. Obtaining a 1st party opt in, during the new business process, means that you can add the customer to existing databases and over time build that database to reduce your overall lead generation costs and increase your ROI.
Top estate agents eager to learn the latest growth strategies gathered at Google’s London headquarters on Tuesday 15th of May.
Fountain’s EXCELERATE event series aims to share the most effective digital techniques for accelerating growth, and “Taking Market Share” was no exception. Speakers from Fountain, Yomdel and Google combined forces to provide valuable strategic and technical insight.